For some bizarre reason as I lay in bed last night I got to thinking about whether tribalism plays a role in our day to day choices as customers. You know…like the tribalism in football.What is it they say? ‘You don’t choose your team, it chooses you’ …and then that’s it. You have to stick […]
Monthly Archives: March 2012
This week I went to a free three-day event.Business 2012 at the O2 brought together literally thousands of entrepreneurs and new business owners, and treated them to a series of keynote speakers – Sirs Richard Branson and Alan Sugar to name but two; a number of other self-made individuals willing to share their secrets; practical workshops; and […]