If you want to grow your business you need other people…whether they are partners, associates or affiliates…whether you find them on Elance or you employ them…if you want to get beyond trading your life for money…to grow your business without killing yourself…other people are essential.
Many business owners shy away from employing as an option…
‘Ooh I tried that once and I’m not going down that route again!’…
No way! Far too much hassle’…
‘You gotta be kidding me…I can do the job better and quicker myself’
…you hear them cry!
Others who have employees are either struggling with, or hugely frustrated by, the whole experience…
‘Ive told them a million times how to do this…why don’t they just get it..?’
‘I just can’t get them to stop playing on their mobiles…’
‘Why do they keep making the same mistakes..?’
Maybe you recognise your own grumblings here…
The truth is though that if you have the right systems in place…and the right mindset…employing people is not only straightforward, but also hugely rewarding.
By the right systems I’m talking about your systems for hiring, for personal development and for performance management.The 3 essential systems that keep everything consistent and controlled, that keep everyone informed and engaged, and that make your employer brand as reliable as your business brand.
When you think of People systems my guess is that the words HR, legal and discipline spring to mind. The soul-shrinking, limiting side of employment! So I challenge you to adjust your thinking, to change your mindset…
Think helping individuals to fulfil their potential.
Think working with engaged employees who want to do a good job and get recognised for it.
Think running a consistently efficient business where you have control without having to be there 24/7
Here’s the thing…
If you only bring the right people-people who share your values- into the business
…if you show an interest in them and develop them as individuals
…if you give them all the information they need, and logical systems so that they can do the job to your high standards
…if you manage their performance-give them structured feedback regularly and consistently-making sure they know the consequences, good and bad
… if you recognise them and reward them for a job well done.
…your business will grow…to whatever size you want it to, without the hassle you currently experience, or have experienced in the past.
Look to the likes of McDonald’s, to Virgin, to Apple if you doubt what I’m saying. Successful business is based on the strength of your employer brand as much as the brand you market to your customers.
Build your people systems, build your business.
…And if this is still a dark art for you…if you get the What and want to know more about the How…either pick up a copy of my book ‘Process to Profit’ which shares a lot of info about setting up your people systems…or/and drop me a line, and I’d be happy to talk through some options with you.