Every touchpoint a customer has with your business tells them something about you. The question is what it says, and how deliberately you’ve shaped it. Think about the last time you had a really poor experience with a business. My guess is it was a series of small things – a call that took too […]
Monthly Archives: July 2026
11
Jul
Jul
If the same things keep going wrong in your business, you’re missing a How To. Every business has its recurring problems: the ones that get fixed on a Tuesday and are back by Friday; the ones that different members of the team handle in completely different ways, so the outcome depends entirely on who picked […]
09
Jul
Jul
Football has been proving this for decades. It’s a lesson a lot of small businesses learn the hard way too. Alan Shearer. One of the greatest strikers the Premier League has ever seen. Natural leader on the pitch, wore the armband with pride, scored goals that people still talk about. Newcastle gave him the manager’s […]